Marketing teams face an always-growing list of challenges, especially those responsible for creating visual marketing material. From creating high volumes of content to meeting demands for personalized experiences, they’re under constant pressure to stay ahead and drive company growth. The need to respond quickly to trends and deliver a consistent brand message across multiple platforms only adds to the complexity, which can overwhelm even the most capable of teams.
This is where Younite Studio comes in. In this article, we dive into key visual marketing challenges and share how Younite Studio can help teams overcome them.
Key takeaways
- Marketing teams often struggle to maintain brand consistency, manage assets across locations, and produce targeted visual marketing materials at scale.
- With Younite Studio, marketers can quickly generate personalized, on-brand visuals for different audiences using digital twins.
- By centralizing 3D assets, Younite Studio ensures that visual marketing materials remain accessible and on-brand across campaigns, no matter the target audience or location.
Why are visuals important to marketing?
Humans are visual creatures, which is why using graphics, images, video, and more to market a product or service is highly important. According to a study from MIT, the human brain can process images in as little as 13 milliseconds, underscoring the power of visuals in delivering quick, impactful messages. Effective visuals can help tell your brand’s story, forge emotional connections with your audience, and engage potential customers while retaining your current ones.
What are common visual marketing challenges?
While the benefits of using visuals in marketing are clear, it comes with its own set of challenges. Here are some common obstacles that marketing teams face when it comes to visuals:
- Creating a constant stream of personalized content
Marketing teams are under relentless pressure to create fresh, relevant content that’s tailored to their audience. This can quickly become overwhelming, leaving teams stretched too thin. Take, for example, a retail brand launching a new product line. Personalized visuals may be required for different customer segments, such as showcasing the product against the backdrop of a busy city street for urban professionals or a lush tropical forest for adventure enthusiasts. Just as one project wraps up, it can feel like the next is already due, adding to the constant demand for high-quality visual marketing material.
- Copyright and intellectual property concerns
Copyright is a type of intellectual property (IP) that protects original works from being used without the permission of the copyright holder, which is known as copyright infringement. As AI tools such as DALL-E have become more common in content creation, copyright and IP issues have grown in importance. Under current U.S. copyright law, works created solely by AI are not protected, posing risks for marketers using AI-generated visuals. Without legal protection, anyone could use these visuals, making it hard for marketers to control how their assets are used or to take legal action if their content is stolen or used improperly.
- Maintaining a consistent brand identity
In a crowded market, maintaining a consistent brand identity is crucial. This means using cohesive visuals, messaging, and tone across all marketing materials—whether it’s the color scheme, logo placement, or style of imagery—to ensure the brand remains recognizable and trustworthy to consumers. According to Forbes, 81% of consumers say that trust is the deciding factor in their purchasing decision. Without consistency, your brand risks fading into the background rather than shining through and reaching your audience. Clear, consistent, and high-quality visual marketing helps reinforce your brand’s presence and build consumer trust over time.
- Sharing assets across all stakeholders
For teams operating across multiple locations, managing a centralized library of marketing assets can be a significant challenge. One of the main difficulties is that ensuring every team member, whether internal staff or external partners, has real-time access to the most up-to-date assets. Without a well-organized and easily accessible system, teams often end up using outdated visuals, which can lead to branding inconsistencies. Add on time zone differences and language barriers, and asset distribution can be significantly delayed, slowing down marketing campaigns or product promotions.
- Overspending
Last but not least, managing marketing spend is another challenging area, especially when it comes to producing high-quality visuals like custom graphics, videos, and animations. These can be costly, especially when multiple revisions or versions are needed to personalize content for different target audiences. While using stock images or licensed content from external sources can save time, the licensing fees can quickly add up.
How does Younite Studio revolutionize visual content creation?
Built on Omniverse, a platform by NVIDIA, Younite Studio redefines producing and managing high-quality visual marketing materials with the help of generative and predictive AI. Using a 3D digital twin of your product, the entire process becomes quick and efficient. Here’s how it works:
- Create a 3D digital twin: If you don’t have one, Younite can help.
- Build your desired 3D scene: Our system creates a high-quality 3D scene, complete with realistic lights, reflections, and other elements that bring your product to life.
- Capture with a virtual camera: Once the scene is set, the system uses a virtual camera to produce images from desired camera angles and in the sizes you want. Younite Studio even creates short videos.
Now, you can eliminate the need for traditional product photoshoots and use our faster, more flexible, and scalable solution to produce your on-brand marketing visuals with ease.
How does Younite Studio solve common visual marketing problems?
- Copyright and IP protection
Younite Studio is collaborating with NVIDIA, Shutterstock, and Getty Images to create commercially safe and high-quality AI-generated images. In addition, you can also incorporate your own image libraries and 3D environments, giving you full control while adhering to brand guidelines. This ensures consistent, on-brand visuals even across large-scale production teams.
- Tailored visual content for every audience
Why choose between photographing your product in a rainforest, a bustling city, or under the Northern Lights? With Younite Studio, you don’t have to choose. Quickly create different 3D scenes to meet the needs of all your target audiences at once, unleashing your creativity while maintaining brand consistency.
- A centralized library for your 3D assets
Younite Studio doesn’t just create visuals. It serves as a centralized platform for your 3D product assets. All stakeholders can access the latest versions of the assets in real-time, enabling transparency and cost savings across your visual marketing efforts.
Unleash your creativity with Younite Studio
Ready to see how our Younite Studio can transform your visual marketing strategy and help you scale content production? As a NVIDIA solution consultant, Younite specializes in helping companies integrate NVIDIA Omniverse and NVIDIA AI tools to generate added value in the metaverse.
Book a demo and discover how you can quickly create high-quality, on-brand visuals that are tailored to every audience.