You wouldn’t be wrong in thinking we’re a technology company. From our conception, we’ve always eyed being more than an organization that serves clients and to be one that also develops and explores the limits of technology to push into new realms and create solutions that never existed before.

However, recently we’ve been adding to our team with experts in 3D production and have created a “Studio” offering. Why? The answer lies in the type of technologies we are looking to develop, and how we collectively want to approach doing that successfully.

The XR Studio Team

First, let's look at the team we’re building. As mentioned, they’re all experts in their own domain within the complex world of 3D production. This variety and individual specialization is something that is needed to create a team capable of the world-class 3D outputs we offer. However, each member brings more than their subject matter expertise and experience. They’re team players and deeply understand that creating the best solutions is a team game (especially with 3D). Beyond that, they’re hungry and keen to use their knowledge to work directly with our AI practitioners and developers to build technology solutions that leverage all that knowledge.

The short game

Bringing this level of expertise in-house means that the talent and skills possessed within the team are now available to our clients for any 3D production needs. 3D is becoming an increasing presence at all organizations whether they realize it or not, impacting everything from product design and development to consumer marketing and experiential design. As a result, the need for the right people to deliver the highest quality 3D solutions is a must. Our team has that experience and knowledge and can be engaged with immediately.

The long game

We see 3D hugely influencing how we engage with technology. Hardware advances are already playing their part in setting the foundation for this evolution. The speed with which they are still evolving means that what’s newly possible today will quickly become the norm, and these new and exciting ways to interface with technology and applications will keep increasing adoption.

To that end, we see 3D as a key technology to invest our time and effort into, making it more accessible as a tool for all by simplifying the creation of 3D solutions.