Younite Introduces a new Virtual Showroom with Saxdor to enhance customer experience
Younite Introduces a new Virtual Showroom with Saxdor to enhance customer experience
Younite, a pioneer in AI and digital twin technologies, has developed an innovative Virtual Showroom to transform how the maritime industry engages with customers. Developed for Saxdor Yachts, this photorealistic Virtual Showroom embodies the company’s commitment to cutting-edge design and ground breaking innovations. It offers a new way for Saxdor to showcase their fleet and enhance customer experiences.
Saxdor is pioneering a new approach by offering the ability to showcase the entire fleet virtually, providing an alternative to traditional physical showrooms. At the renowned boot Düsseldorf 2025 Exhibition, Saxdor unveiled its new Virtual Showroom, featuring both 400 models, redefining how yachts are presented to customers and dealers.
“This innovation reflects Saxdor’s dedication to leveraging modern technology to enhance the brand experience and deepen customer engagement. The Virtual Showroom provides dealers with a dynamic way to present Saxdor boats in a near-natural environment. This way the customer can explore the design and key features prior to commitment,” says Erna Rusi, CEO at Saxdor Yachts.
In a joint collaboration, Younite, Saxdor Yachts, and Cadentia Technologies have created an innovative customer experience, where customers can create personalized configurations through conversational interface, seamlessly displayed in the virtual showroom.
Product Development and Marketing
The Virtual Showroom created by Younite not only enhances sales processes but also supports customer experience visually. It also introduces new opportunities for product development and marketing. For marketing teams, Younite Virtual Showroom can create photorealistic content without the constraints of live photoshoots, such as timing, location, or weather conditions. It also Includes interior and exterior views of the products, environmental elements such as day and night reflections, shadows, and interactive product features.
Afa Heikkinen, CEO of Younite. “It has been a privilege to collaborate with a company like Saxdor, whose passion for innovation, and commitment to embracing modern technologies align seamlessly with our vision. They think and act alike when it comes to customer experience and focus.”
“Moving forward, Younite and Saxdor will add the entire Saxdor fleet and upcoming models to the Virtual Showroom. While Saxdor has pioneered the use of this platform, Younite Virtual Showroom is now available to the broader industry, providing a cutting-edge way for any brand to elevate its customer journey.”
Saxdor’s digital twin experience, showcased on-premises at the boot Düsseldorf show with NVIDIA GeForce RTX GPUs, sets the stage for an exciting future where immersive, cloud-rendered solutions powered by NVIDIA Cloud infrastructure bring high-fidelity Omniverse experiences to Saxdor dealerships worldwide.
Younite’s photorealistic Virtual Showroom is setting a new standard for sustainability, efficiency, and engagement within industries, offering a flexible solution for manufacturers, dealers, and customers alike.
Media Contact:
Afa Heikkinen
CEO
afa@younite.ai, Tel. +358 50 560 9640
Lotta Syrmä
Head of Marketing
lotta.syrma@younite.ai, Tel. +358 40 569 3996
For more details, visit younite.ai
About Younite
Younite is a strategic AI and spatial solution partner with a strong background in design and software development. We develop digital tools designed to create next-generation customer experiences while solving real business challenges. Younite was founded in 2017 and has 100 employees with offices in Helsinki, Oulu and New York.
About Saxdor Yachts
Founded in 2019, Saxdor Yachts has rapidly become Europe’s fastest-growing boat brand. Renowned for its exceptional design, craftsmanship, and performance, Saxdor offers a versatile fleet ranging from 20 to 40-foot models, with exciting larger models on the horizon. Since delivering its first boat in 2020, the company has produced over 2,000 units, with a yearly volume of around 600 boats and a workforce of 600 people. The dealer network spans five continents and 150 locations. Headquartered in Helsinki, Finland, and operating a shipyard in Elk, Poland, Saxdor recently expanded production to a new 4,000 m2 facility in Larsmo, Finland, a region with a rich boatbuilding heritage. The company also invests in industry talent through the Saxdor Academy, providing specialized training and education to strengthen the shipbuilding workforce.