THE CHALLENGE

How to enhance the Customer Experience Before Purchase?

Creating a positive and memorable experience for potential customers before they commit to a purchase is crucial for building trust, increasing engagement, and encouraging conversions.

Saxdor Yachts, is transforming the boating customer experience by seamlessly integrating photorealistic digital twins and AI to the customer journey. Leveraging digital twins and generative AI, Younite has developed a groundbreaking photorealistic tool that redefines how Saxdor showcases its brand experience to customers and dealers.

THE SOLUTION

Younite Virtual Showroom

Developed for Saxdor Yachts, Younite Virtual Showroom embodies the company’s commitment to cutting-edge design and ground breaking innovations.

The solution enables dealers to present and sell Saxdor’s entire fleet with photorealistic digital twins. Customers can explore and configurate lifelike visuals of the boats, including detailed interior and exterior views, day and night reflections, environments, shadows, and functionalities. The Virtual Showroom provides a highly realistic experience, empowering customers to fully immerse themselves in the design and even customize and order their tailored boat directly. As the Virtual Showroom is seamlessly integrated with the Saxdor Product Information Management System, it enables dealerships to validate global pricing and availability in real-time.This way the customer can experience the boat in the best possible way prior to commitment.

The roadmap

Beyond enhancing the sales journey, Saxdor plans to use this Virtual Showroom for product development and design. It will integrate customer feedback seamlessly into the design process, ensuring that the boats evolve based on real user insights. Also, the cost for trial and error decreases due to this digital twin driven innovation.

NVIDIA RTX GPUs set the stage for an exciting future where immersive, cloud-rendered solutions powered by NVIDIA Cloud infrastructure bring high-fidelity Omniverse experiences to Saxdor dealership's customers worldwide.
By leveraging the power of USD-based asset pipelines, future-proof 3D workflows can be created to reduce production timelines and elevate animation quality by allowing the assets to be used across various applications.

The Results

This new approach underscores Saxdor’s commitment to visionary digital experiences, setting a new standard for customer engagement in the yachting industry.