THE CHALLENGE
Treefort Media approached us to help explore generative AI storytelling recognizing that with todays connected technologies and capabilities in AI we could open up personalized and dynamic storytelling, literally anywhere.
As an award winning podcast production company, Treefort was well versed in all the elements that go into producing world-class audio productions. Our role was to take that understanding of how stories are put together and bottle it up in a generative AI system that can serve as the foundation for advancing generative content production.
OUR SOLUTION
We knew this had to be more than text-to-speech and offer a deeper connection between listener and host. To achieve this we crafted a unique blend of voice and personas, enriched with knowledge and captivating storytelling. By integrating these elements with reliable data sources, we achieve outstanding, scalable results while maintaining brand guardrails.
Treefort Media works with top entertainment agencies and handle all licensing and A-list talent relations worldwide. With talent identified, we can utilize existing voice models, or create proprietary premium models.
We built Storyrabbit to allow us to tap into any defined data sources to train our models. This allows Storyrabbit narratives to prioritize the presentation of content and knowledge based on their hosts focus topics.
Our hosts connect recognized voices and personalities to the narrative creation, bonding the output to the talent in a meaningful way. This means one voice can have multiple host personalities for different needs.
The mission of Storyrabbit is to augment discovery and experiences through compelling audio, without disrupting or distracting an audience.
We designed the Storyrabbit experience to ensure users would not be removed from the sensory cues of physical events and experiences by screens and devices, allowing unique audio stories to augment physical exploration and enhance well crafted physical experiences. This ensures a users senses are flooded in all the ways intended.
We wanted to make discovery of the physical world around a user easy, while still being controlled and managed to eliminate opportunities for abuse of the technology. Using users location, we surface points of interest around them through Google location categories dictated by the host model. Every location can then serve as a query the Storyrabbit system to obtain information about a general area around the user, or specific locations pinpointed in the Storyrabbit map.
The desire to constantly dive deeper into surfaced topics and points of interest was something we kept at the core of Storyrabbits experience design. Generating a unique story serves to set the user on their journey of discovery, but with every story generation, the Storyrabbit system will extract a few identified extension points for further continuing your journey, or diving deeper into the “Rabbit hole”. The result is uniquely crafted narratives that can begin, and end, literally anywhere.
Storyrabbit has been designed to be more than a content creation tool. It’s also a social network where the content created can be shared amongst friends and followers. This brings together content creators, content presenters, and content consumers into a unique social space that builds itself around compelling dynamic content and a variety of tribal interests, be they topics, talent, or locations.
Through deep collaboration with Treefort Media, we’ve established a product and offering that shows how AI technology can be effectively utilized and infused into an industry with many concerns around creative control and abuse of talent IP. Fueled by our collaborative knowledge and expertise, Storyrabbit has gained much interest from key powerful organizations within the entertainment industry, giving us a platform that we hope to grow and scale with the support from entertainment industry leaders.
Kelly Garner
CEO, Treefort Media
At Treefort, we’re always looking to understand where our future lies. I see technology, and particularly recent developments in generative AI, as the key to our evolution. The partnership with Younite has proved critical in allowing us to explore that future and develop a pathway for Treefort, alongside Younite, that I feel can define content creation and production within the entertainment industry.
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