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Marketing content at scale for a commercial real estate giant.
Overview
Bedrock is a full-service real estate company that specializes in acquiring, developing, leasing, financing, and managing commercial and residential properties.
As a key player in the urban revitalization of Detroit and Cleveland, Bedrock sought innovative ways to showcase their vision, development plans and create more marketing content efficiently.
The Challenge
Bedrock faced several challenges in communicating their ambitious urban development plans:
Accelerating needs for high-quality marketing material:
Traditional photography and video costs were limiting and expensive while architectural renderings and online maps were insufficient to convey the full scope and impact of Bedrock's vision for Detroit and Cleveland.
Stakeholder Engagement:
Engaging diverse stakeholders including investors, community members, government officials, and potential tenants required more interactive and intuitive tools.
Planning Complexity:
Urban development involves complex interactions between buildings, infrastructure, and public spaces that are difficult to visualize and analyze using conventional methods.
Cross-City Integration:
Connecting development initiatives across two major cities (Detroit and Cleveland) required a unified platform that could demonstrate synergies and shared opportunities.
Our Solution
To address these challenges, Bedrock partnered with Younite AI to develop comprehensive digital twins of Detroit and Cleveland.
This cutting-edge solution built using Open USD involved:
Digital Twin Technology
A detailed, interactive 3D model of both cities was created, accurately representing existing buildings, infrastructure, and public spaces, as well as planned developments. This digital environment served as a virtual replica of the physical cities.
Multi-Purpose Foundation
The digital twin was designed as a versatile foundation to support multiple applications:
Immersive Experiences: Interactive virtual presentations and tours allowing users to see and explore current and future developments from any angle and perspective.
Enhanced Storytelling: Narratives about neighborhood revitalization, historical significance, and future visions were embedded within the digital environment.
Audience Expansion: The platform enabled Bedrock to extednd reach through:
- Virtual interactive experiences
- Showroom demonstrations
- Trade fair presentations
Future Capabilities:
The digital twin was built with expansion capabilities to eventually support:
Collaborative Planning: A shared workspace where third-party developers, architects, and planners could test ideas and visualize their integration with existing urban fabric.
Simulation Scenarios: Advanced modeling for:
- Weather impact simulation
- Traffic flow analysis and simulation
- Emergency preparedness
- Sustainability assessments
- Synthetic data capture and training


Results
The digital twin project delivered significant benefits to Bedrock.
The innovative approach positioned Bedrock as a forward-thinking leader in urban revitalization as well as creating a platform for developing more efficient and effective content gaining them a significant marketing advantage.
Enhanced Communication
Complex development plans became tangible and easily understood by all stakeholders.
Improved Decision-Making
The ability to visualize changes before implementation led to better-informed planning decisions.
Increased Engagement
Interactive experiences dramatically improved stakeholder interest and participation in urban development discussions.
Cross-City Cohesion
The unified platform highlighted connections between Detroit and Cleveland initiatives, creating a stronger regional development narrative.
John McGarry
CEO, North America
Our partnership with Bedrock is grounded in a shared belief in what's possible when technology and vision align. The Digital Twin is just the beginning—we’re building a foundation for long-term innovation in urban development, where data-driven planning, immersive storytelling, and collaborative design shape the cities of tomorrow.
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