Marketing content at scale for a commercial real estate giant.

Accelerating needs for high-quality marketing material:

Traditional photography and video costs were limiting and expensive while architectural renderings and online maps were insufficient to convey the full scope and impact of Bedrock's vision for Detroit and Cleveland.

Stakeholder Engagement:

Engaging diverse stakeholders including investors, community members, government officials, and potential tenants required more interactive and intuitive tools.

Planning Complexity:

Urban development involves complex interactions between buildings, infrastructure, and public spaces that are difficult to visualize and analyze using conventional methods.

Cross-City Integration:

Connecting development initiatives across two major cities (Detroit and Cleveland) required a unified platform that could demonstrate synergies and shared opportunities.

Digital Twin Technology

A detailed, interactive 3D model of both cities was created, accurately representing existing buildings, infrastructure, and public spaces, as well as planned developments. This digital environment served as a virtual replica of the physical cities.

Multi-Purpose Foundation

The digital twin was designed as a versatile foundation to support multiple applications:

Immersive Experiences: Interactive virtual presentations and tours allowing users to see and explore current and future developments from any angle and perspective.

Enhanced Storytelling: Narratives about neighborhood revitalization, historical significance, and future visions were embedded within the digital environment.

Audience Expansion: The platform enabled Bedrock to extednd reach through:

• Virtual interactive experiences
• Showroom demonstrations
• Trade fair presentations

Future Capabilities:

The digital twin was built with expansion capabilities to eventually support:

Collaborative Planning: A shared workspace where third-party developers, architects, and planners could test ideas and visualize their integration with existing urban fabric.

Simulation Scenarios: Advanced modeling for: 

• Weather impact simulation
• Traffic flow analysis and simulation
• Emergency preparedness
• Sustainability assessments
• Synthetic data capture and training

Enhanced Communication

Complex development plans became tangible and easily understood by all stakeholders.

Improved Decision-Making

The ability to visualize changes before implementation led to better-informed planning decisions.

Increased Engagement

Interactive experiences dramatically improved stakeholder interest and participation in urban development discussions.

Cross-City Cohesion

The unified platform highlighted connections between Detroit and Cleveland initiatives, creating a stronger regional development narrative.