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Younite Virtual Showroom:

Saxdor 460 GTC World’s First Virtual Yacht Launch

introduction

Virtual Yacht Launch at Cannes

Saxdor Yachts, the world’s fastest-growing premium boat brand, is a privately owned company headquartered in Helsinki, Finland.

With 150 locations on five continents throughout the dealer network, the company has built a strong global presence.

In September 2025, Saxdor carried out the world’s first virtual yacht launch at the Cannes Yachting Festival, unveiling the new 460 GTC model digitally.

This launch showed how new yachts can now be explored and even purchased before the physical boat is completed.

The Challenge

Reaching Customers Without Physical Boats

Saxdor wanted customers to experience their boats even when no physical demo was available.

Because Saxdor operates globally across many markets, it was unrealistic to have every model physically available in each location. This limited how the dealer network could present upcoming models and slowed down decision-making.

Saxdor also sought new ways to engage customers beyond traditional showrooms and events.

OUR SOLUTION

Younite Virtual Showroom for Saxdor Yachts

Saxdor adopted Younite Virtual Showroom, an immersive platform that enables customers to explore boats in realistic detail from anywhere.

The solution allows the dealer network to present every model digitally, even before production is complete.

It creates an engaging and accurate experience that supports both sales teams and customers throughout the buying process.

the results

A Digital Step Toward Industry Leadership

Marketing and sales were the natural starting points for digital twin implementation, and at Saxdor the photorealistic virtual boats are now beginning to extend toward R&D and design.

Saxdor is also planning flagship virtual showrooms and expanding the experience to other touchpoints such as VR headsets. From the virtual launch at Cannes to the creation of a full digital ecosystem, Saxdor is charting its course toward becoming the yachting industry’s true technology leader.

Erna Rusi

CEO, Saxdor Yachts

"We have 150 locations on five continents through our dealer network. It is unrealistic to expect that you could have a demo boat of each model in each location. So when the client wants to experience the boat prior to purchasing, Virtual Showroom enables them to do so."

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