Let's shape the unseen future.
Transforming the boating customer experience with digital twins & gen-AI.
Overview
Saxdor Yachts is a privately owned Finnish premium boat producer with their head office in Helsinki Finland.
Saxdor brand stands for performance, design and value for money. They strongly believe in making cutting edge, powerful boats that are a pleasure to use and are driven by a desire for the customers of their products to enjoy every moment in them!
The Challenge
How can we enhance the Saxdor customer experience before purchase?
Creating a positive and memorable experience for potential customers before they commit to a purchase is crucial for building trust, increasing engagement, and encouraging conversions.
Saxdor Yachts approached Younite to understand how they can enhance this crucial step in the sales process.
Saxdor Yachts, is transforming the boating customer experience by seamlessly integrating photorealistic digital twins and AI to the customer journey. Leveraging digital twins and generative AI, Younite has developed a groundbreaking photorealistic tool that redefines how Saxdor showcases its brand experience to customers and dealers.
OUR SOLUTION
We developed a groundbreaking photorealistic tool that redefines how Saxdor showcases its brand experience to customers, and dealers.
Customers can explore and configure lifelike visuals of Saxdor products, including detailed interior and exterior views, day and night reflections, environments, shadows, and functionalities. This Virtual Showroom provides a highly realistic experience, empowering customers to fully immerse themselves in the design and even customize and order their tailored boat directly.
As the Virtual Showroom is seamlessly integrated with the Saxdor Product Information Management System, it enables dealerships to validate global pricing and availability in real-time.This way the customer can experience the boat in the best possible way prior to commitment.
NVIDIA RTX GPUs set the stage for an exciting future where immersive, cloud-rendered solutions powered by NVIDIA Cloud infrastructure bring high-fidelity Omniverse experiences to Saxdor dealership's customers worldwide.
By leveraging the power of USD-based asset pipelines, future-proof 3D workflows can be created to reduce production timelines and elevate animation quality by allowing the assets to be used across various applications.
The Results
This new approach underscores Saxdor’s commitment to visionary digital experiences, setting a new standard for customer engagement in the yachting industry.
Erna Rusi
CEO, Saxdor Yachts
This innovation reflects Saxdor’s dedication to leveraging modern technology to improve brand experience and customer engagement. The Younite Virtual Showroom allows dealers to present Saxdor boats virtually in a near-natural environment. This way the customer can experience the boat in the best possible way prior to commitment.
Related...
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INSIGHTS
New York
860 Broadway
6th Floor
New York, NY 10003
Helsinki
Aleksanterinkatu 17
00100
Helsinki, Finland
Oulu
Kirkkokatu 13
90100
Oulu, Finland
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